Custom Direct Promotions

A major promotional accessory company based in NYC needed a new visual direction to launch the next phase. I recommended a logo refresh, not a redesign, so CDP would not lose brand equity but update its style. I applied this to a new direction for their website and business cards. Most importantly, I created a fresh approach for their hero images to lift their designs from the humdrum world of promotional bags and showcase their excellent work with the proper editorial flair.