{"id":41,"date":"2016-02-22T14:51:32","date_gmt":"2016-02-22T19:51:32","guid":{"rendered":"http:\/\/bridge11.qodeinteractive.com\/?post_type=portfolio_page&#038;p=41"},"modified":"2022-06-21T17:28:51","modified_gmt":"2022-06-21T21:28:51","slug":"ad-kernel-identity","status":"publish","type":"portfolio_page","link":"https:\/\/tortorici.net\/?portfolio_page=ad-kernel-identity","title":{"rendered":"AdKernel: iDENTITY, website and collateral for global DSP"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3>A new identity<\/h3>\n<p>The brandmark for Adkernel is derived from the shape of a cut-away section showing \u201cearth\u2019s core\u201d to illustrate its depth. Simultaneously, the imagery delivers the brand\u2019s presence everywhere, in a more approachable way.<\/p>\n<p>One of the largest problems of companies in a niche category is parity. Everyone is looking at everyone else\u2019s downloaded website template. This is creating a lot of visual parity, especially those in the technology sector are looking alike. Remove the logo from their website and see if you can tell which one is which. I saw an opportunity to create a visual language for AdKernel the would differentiate the brand from their competitors at a glance by adding personality to a category that only relies on stock photography to get its brand message across.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A new identity The brandmark for Adkernel is derived from the shape of a cut-away section showing \u201cearth\u2019s core\u201d to illustrate its depth. Simultaneously, the imagery delivers the brand\u2019s presence everywhere, in a more approachable way. One of the largest problems of companies in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":461,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[27,21,24],"portfolio_tag":[],"class_list":["post-41","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-identity","portfolio_category-typography","portfolio_category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/portfolio_page\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41"}],"version-history":[{"count":9,"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/portfolio_page\/41\/revisions"}],"predecessor-version":[{"id":2205,"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/portfolio_page\/41\/revisions\/2205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/media\/461"}],"wp:attachment":[{"href":"https:\/\/tortorici.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=41"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}