{"id":40,"date":"2016-02-22T14:46:58","date_gmt":"2016-02-22T19:46:58","guid":{"rendered":"http:\/\/bridge11.qodeinteractive.com\/?post_type=portfolio_page&#038;p=40"},"modified":"2022-03-17T14:49:53","modified_gmt":"2022-03-17T18:49:53","slug":"custom-direct-promotions","status":"publish","type":"portfolio_page","link":"https:\/\/tortorici.net\/?portfolio_page=custom-direct-promotions","title":{"rendered":"Custom Direct Promotions: refresh for promotional accessory design firm"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40\" class=\"elementor elementor-40\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dc07028 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"4dc07028\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b6d412a\" data-id=\"7b6d412a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-799ef009 elementor-widget elementor-widget-text-editor\" data-id=\"799ef009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Custom Direct Promotions<\/h3>\r\n<p class=\"p1\">A major promotional accessory company based in NYC needed a new visual direction to launch the next phase. I recommended a logo refresh, not a redesign, so CDP would not lose brand equity but update its style. I applied this to a new direction for their website and business cards. Most importantly, I created a fresh approach for their hero images to lift their designs from the humdrum world of promotional bags and showcase their excellent work with the proper editorial flair.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa<\/p>\n","protected":false},"author":1,"featured_media":447,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[27,24],"portfolio_tag":[],"class_list":["post-40","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-identity","portfolio_category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/portfolio_page\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40"}],"version-history":[{"count":6,"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/portfolio_page\/40\/revisions"}],"predecessor-version":[{"id":2187,"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/portfolio_page\/40\/revisions\/2187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=\/wp\/v2\/media\/447"}],"wp:attachment":[{"href":"https:\/\/tortorici.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=40"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/tortorici.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}